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IBM Cloud as a growth engine for business

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Cloud as a Growth Engine for Business 
Companies that are effectively applying disruptive technologies like cloud computing, are outmaneuvering their competitors, delivering new products and services to market more quickly, driving new economics, and transforming entire industries and business models in the process. Determining the correct strategy and mix of cloud delivery models has become a strategic imperative. IBM has helped thousands of clients realize the transformational benefits of cloud, providing the expertise, cloud technologies and choice of delivery models, including new SaaS and IaaS technologies with SoftLayer, needed to effectively design, deliver, and consume cloud services that produce better business outcomes. Join this session to understand how IBM can help you Think it, Build it, Tap into it.

Speaker: Craig Sowell, VP IBM SmartCloud Marketing

Bio: Craig Sowell us currently the Vice President for IBM SmartCloud and Managed Services Marketing.  In this capacity he overseas the overall IBM Market and Brand Management for IBM’s Cloud Computing business.  Previously, he was the Director of Field Enablement for IBM’s North America’s Unit, focused on driving seller expertise and effectiveness in support of IBM’s strategic growth initiatives, including the roll out of IBM’s Smarter Planet initiative.  Prior to that Craig was the Director of CIO Marketing Campaign Programs for North America.  Craig’s area of specialty lies in designing and executing strategic growth initiatives – favoring undefined spaces that can yield new customer value.  Craig is a graduate of the Rockefeller College at the State University of Albany with a Masters in Public Policy with a concentration in Systems Dynamics.  He earned his BA in Political Science from Skidmore College.


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